The family banking concept is the idea that families can borrow from their own cash reserves in whole life insurance policies to privately fund life’s expenses. By borrowing against the death benefit of an insurance policy, family banking allows you to fund large purchases, like homes, cars, tuition, vacations, and more, while still earning interest on the full cash value of your policy. Family banking allows you to keep more of your hard-earned wealth, often with additional tax advantages, and efficiently pass on wealth for generations.