We want to give you a little bit of background on what we’re up to and what’s gonna be launching on May 16th. Basically a look into the fresh new mindset of Paradigm Life. Now, not much is going to change fundamentally. We still do the exact same thing: teach people how to become financially independent in more dependable ways. But there are a few key differences that will come in the next month.
Last summer we had a company come in to look at what we were doing and to provide their recommendations. They looked at our logo, they looked at our colors and they looked at our message and our target demographic basically said “Listen, with what you guys are doing and what is represented by your logo and your branding, there is somewhat of a disconnect.” So they interviewed our clients and our advisors and some of the employees and team members. They spent month after month really getting into what we do and why we do it, and how that connects to why clients end up working with us. They found some things we could improve on to provide a better experience, and we’re really excited about what’s coming.
I love it because I think that we tend to focus a lot on “infinite banking” and that tends to be what we’re known most for. But really, that’s just one dimension, that’s one aspect of what we do. Instead of focusing so much on just that aspect, we split up and we identify key stages that clients find themselves in: Growth, Income, and Legacy. Splitting into those three stages really helps us pinpoint where a specific client is because the shoe doesn’t always fit the same client the same way, right? It’s not a one-size-fits-all, so depending upon age and demographic and goals and those types of things we really have the ability to focus in on what’s relevant specifically for that client.
At Paradigm Life, we’re not just trying to pinpoint one thing. We don’t sell a product, we sell strategy and we sell creativity, ingenuity, and thought. That’s what you get from us that is different from other people. We don’t just say “here’s a product, we’ll take it off the shelf and pass it to you.” We take whatever product is necessary, use our brains and figure out how to structure it, how to implement it, and how to fit it into your life so that it’s a benefit to you. That’s what we’re really about.
So basically, we want to reflect that mindset as much as possible in our branding, our messaging, and in our overall experience. We’re creating a new logo, a new website, and a new set of educational videos to provide a more valuable, personalized approach for everyone we work with.
We’re excited to share this experience with you!
This blog was created based on our podcast The Wealth Standard. Click here to listen to it now!