Our Brand Story

Play Video
Play Video

Founder and CEO Patrick Donohoe takes us on a journey from the humble beginnings to the thriving present and describes how his vision impacted the direction of the company.

2007

Founding of Paradigm Life

Patrick Donohoe founded Paradigm Life to offer personalized strategies for financial success focused on whole life insurance and alternative wealth-building techniques.

2008—2009

Financial Crisis & Response

Paradigm Life thrived despite the economic downturn of the financial crisis by promoting alternatives to traditional financial strategies — helping clients manage risk and avoid heavy market losses.

Alternative to Wall Street

2014

Podcast Launch

The company launched the podcast early in its development but rebranded it in 2014 as The Wealth Standard. The podcast focused on wealth-building strategies, that has drawn a wide audience of clients and financial enthusiasts.

PWSP 1 | Perpetual Wealth Strategy

2018

Publication of Heads I Win, Tails You Lose

Patrick published his book, Heads I Win, Tails You Lose: A Financial Strategy to Reignite the American Dream. It offers readers an alternative approach to traditional market-driven wealth strategies — encapsulating the financial philosophy of Paradigm Life.

2020

Innovation Award Winner

Recognized for its ability to provide critical services during the unprecedented times of the pandemic, Paradigm Life received the 2020 Innovation Award from Business Insurance for its “Pandemic Clinical Management Program for COVID-19″.

innovation awards for paradigm life

2020

Recognition by Investopedia

Acknowledging his role shaping innovative financial practices, Patrick Donohoe was named one of the Top 100 Most Influential Advisors in the U.S.

investopedia